Exit 245 - "Enhanced"


The target audience was 12-30 year olds and needed to appeal mostly to women. The monochromatic color scheme of black and white with green "action" accent reflects simply and clearly the colors of their group. The idea was to incorporate the same design principles as created for their website www.exit245.com. Both designs looked similar at the time to make a seamless integration between CD-Rom and web.


The CD-Rom includes 3 songs not available on the audio CD in the form of a non-downloadable MP3 player embedded into the Director movie. The enhanced section features 2 group produced movies and the groups press kit to make the CD not only entertaining, but also a marketing tool as well.

BEA 2005 Festival - "Honorable Mention"




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